Dear emerging Artiste, or do I say, upcoming artiste? marketing yourself is basically an understatement. Who would have done it better than you?
In this digital age where content going viral is the order of the day, it would not be fear on you going through all the stress of songwriting, production and yet you put the song out only for your family members to get to listen to it.
Especially if you are the type whom your family does not support you doing music.
It would be tragic right?
That is how I feel right now when I see a lot of upcoming artiste putting a lot of energy into the first 2 phases of a music project, thereby neglecting the last phase.
Oh yeah wondering what the phases are?
There are three(3) major phases to a successful music project and those are
- The planning/ songwriting stage
- The production stage
- The Promotion stage.
You’re probably thinking ‘money for promotion no be beans o!, ‘I go pay this and that, after I have paid for recording, mixing and mastering, I go pay ‘Proof City’ fm’.
Well, I hate to break it to you but yes you have to pay for promotion. However, it is advisable you are very careful about who you engage with your project.
Promotion strategies in 2020 are different, luckily the internet and social media have brought fans closer to the artist. You’re an artist and not on TIKTOK or Triller, or you are not taking social media serious then I would say you are not yet serious about your music career.
These little things matter, pay for consultation sessions on personal branding, learn how to properly brand yourself as an artiste because in the end, it all falls back to people’s perception about you.
What does the internet have to say about you?
What are you doing with your Instagram, Twitter, Facebook account, who are you engaging with?.
How much of an influence do you have on your followers outside your music career? Are you all about my latest single blah blah blah?
Why are you not engaging micro-influencers, running a promotion on Facebook, Instagram, and all?
I guess I am asking too many questions already, I better put a full stop to this.
Get it right today. You do not necessarily need to be signed under a record label before you emerge as a top-rated artiste.
To Be Continued.
Written By Prince Oluwatosin