– Benefits Of Spotify To You As An Artiste
Recently, one of the most renowned digital play stores in the world and arguably the pioneer of the music streaming service in the world, Spotify has finally announced its intention to launch its services in Nigeria and 87 other countries of the world to make its total reach to 170 countries.
Since launching in 2006, the Swedish-owned platform has grown to 345 million monthly active users, including 155 million paying subscribers as of December 2020. That’s a whopping large audience if you understand what I mean as an artiste.
Over the years, artistes had to settle for other platforms in Nigeria such as Apple Music, YouTube Music, Audiomack, and our very own Boom play in order to reach out to its artiste in Nigeria, but with this recent development, there might be several artistes that might be switching also to the amazing digital platform.
Before I move on, let me quickly help some of us that don’t understand the meaning of music streaming platforms. Over the years, most music lovers had to settle for CDs, vinyl, Memory cards or phone space to get to listen to all the songs they want to listen to. However, since the early 2000s, several online platforms have been making songs available on their platform, which makes it easier for fans to listen to songs without the fear of using up their phone space while also making money for artistes through subscription fees and streaming fees pad on these platforms. Some of these platforms include YouTube Music, Apple Music, Tidal, Deezer, Spotify, Boomplay, Audiomack, Fidarr, and many others.
In 2018, Spotify surprised many by choosing to launch in South Africa ahead of Nigeria which has been considered to be the bedrock of entertainment in Africa. This was explained to be due to several reasons. However, 3 years after that, Spotify has finally included Nigeria as part of the countries it will be running its operations.
What does this mean for artistes??
- Increased Awareness: With over 345 million monthly active users, Spotify is definitely going to offer Nigerian artists a wider range of recognition and presence. Spotify arguably remains the biggest when it comes to music streaming services and with its presence in Nigeria, artistes can leverage on this to get more awareness about their brand and songs
- Increased royalties: Who doesn’t like the money? For artistes, this is another means to get your royalties but remember that this depends solely on the number of streams. According to sound-chart, Spotify pays artistes 57% of their streams as Public performance royalties. As of 2019, Spotify reported that they pay between $0.00331 and $0.00437 per stream to artists for their songs. This will further increase the revenue of artistes apart from the ones gotten from other platforms.
- Competition might favor artiste: With the dominance of Boomplay, Apple Music, and YouTube Music in the country, Spotify might be coming up with terms and offers to subdue the dominance of their competitors which might involve an increase in royalties and some other forms of offers which might favour artistes.
- Playlisting: Among the many advantages of Spotify is the ability to easily build your own playlist and sync them for offline hearing. Compared to other digital platforms, Spotify made play-listing easier and offers several segment, genre and sections.
- Support on any devices : Spotify is the way to go. Spotify is the original big music streaming service, and it has apps for all major platforms — including iOS, Android, and your preferred web browser.
SPOTIFY is definitely one of the go to digital streaming platforms now and with its operation starting in Nigeria, artistes will have more plaforms and more royalties this year.
Written By Samson